About Us

The evolution of the Liberty Concept

The Liberty Concept is an independent business model that has been created to take financial services advisers from being merely self-employed; to being successful career business owners and investors.

The greatest challenge for advisers today is to ensure that they give themselves the best opportunity to create a successful business.

The Liberty Concept has been developed using the combined experience of Liberty members, many of whom, have been in the business for over 30 years.

We have been sharing business practices, expertise, marketing knowledge, and production power to mutual advantage since 1988 when Liberty was first formed.

• We were a dealer group before anyone knew what one was.
• We were at the forefront of the battle to win vesting of commissions.
• We have had quality standards since before the IFA was established.
• We were a commission aggregator before the term had even been invented.

We have watched with interest the recent development of a large number of aggregation groups (often being developed by external entrepreneurs) who appear to be mainly focused on procuring high commission and bonus levels for their member, rather than delivering efficiency through real integration.

While these aggregation groups have delivered good results to their owners and shareholders, who are often not the advisers, they fail to achieve the following objectives for their members:

• Real wealth creation.
• Transition to a management role.
• Leverage through the work of others.
• A business that can be run by non-expert investors.
• A truly saleable asset.

The experience of the Liberty Group has shown that it is the consistent application and pursuit of these objectives that has made our members successful.

The Challenge for all Independent Advisers

There have been very few deliberate, systematic, efforts to transform adviser firms in this way. What approaches have been made, have often had substantial limitations:

• Training has been general, rather than specific.
• Dealer groups are often just cheerleaders, rather than coaches.
• There has been no clear template for success offered.
• Sales promotions have been brief - rather than sustained and fully supported.

There is clearly more to success than vague platitudes about quality business and it is a major concern to us that very few of the aggregation groups are able to show their members how to build a great distribution business.

This is understandable as many of these groups have limited resources and too often their focus is on growing their business - not the advisers.

Financial Gains - Growth, Today and Tomorrow

The value for an adviser comes from increasing their income today, tomorrow, and the increase in the ultimate sale value of their business.

The Liberty Concept addresses each of these needs with an explicit financial gain, and these are the areas we have identified where we can add value:

To date there have been very few advisers who have become true "business owners" in the financial services market. Although the occasional business, or more properly "client Bank", has been sold for up to five or even six times renewals, this is actually not that much, especially as the market average is closer to 2.5 to 3.5 times renewals.

The Liberty Concept is designed to grow the advisers business, and not somebody else's and it will ensure that the adviser's achieve the ultimate sale value for their business.    

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