This is a more detailed overview of the Liberty model of the business concept:
Strategy:
To become the dominant advice-based retail financial services company in the selected marketing area.
Structure:
Manageable goal – target marketing zone, major business lines, professional office, system administration, recurring revenue-based business, and excellence in product and supplier selection and focus.
Systems:
Apply a systematic approach to management of staff and clients alike, learning the skills to utilise better the single client management platform shared, serviced, and managed by the group.
Staff:
Develop or have access to a small team of specialist advisers to provide expert advice in the areas of higher net worth personal and business-based life and disability insurance, in conjunction with the option to add investment and lending platforms provided there is sufficient scale to do so.
Shared Values:
Develop a team approach in which interdependence between team members is stressed within the context of a single integrated business. “We work well because we are a team” – within your business, and within Liberty.
Skills:
A structured approach to recruitment, training, and management. Development of leadership and management skills to enable effective control of the business.
Style:
Allowing the management style of the business owner to be expressed because the routine functions of the business are systemised.
Sales Process:
Best practice in the process adopted with the client and how recommendations are arrived at while allowing the adviser flexibility to craft bespoke solutions.
Rewards:
An approach to compensation which will reward persistency and quality with a focus on building renewable income and business worth.
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